We live in an extremely perplexing ‘new normal’ as this coronavirus crisis spreads throughout the world. From managing the transformations to physical distancing, children learning from home, dealing with abandoned projects, canceled travels, working at home, ad taking proper precautionary measures every time we leave the house, everyone is trying to get accustomed to the changes.
Social media listeners and viewers are feeling susceptible and sympathetic as well. As a business, we must be meticulous in sending messages that do not cause misinterpretation. If you are having trouble engaging your social media followers and keeping them safe and informed, read on, and learn about a few do’s and don’ts for social media during COVID times.
What to do:
- Prioritize your audience. Take advantage of the time to establish trust and reach out to more clients. Provide useful resources, promos, free products, or even an ear to listen to them if they wish to vent out their concerns. Be updated. If someone is seeking help, be sure that you are equipped with simple tips that you can share with them.
- Keep in touch with your team. Being part of a team means that you have a manager, staff, and other members that you need to take care of. Ensure that all your team members are on the same page on the techniques that you will assume.
- Assure them that you are there. Reply to the messages of your audience. People who are in self-isolation would be grateful to hear a live voice that they can talk to about relevant and even irrelevant matters.
- Take note of your high-ranking articles and repost them. Don’t throw your old posts to the archive. Reuse them once, so you don’t need to be too anxious about writing new content. It is one of the best practices to use articles more than once, so it should be nothing to worry about. Also, it’s practical to double-check your scheduled postings, unscheduled posts that you think are not supposed to be posted during this time, and just save them for when they can be reused at the right time.
- Take a break. Rest when you can from social media. Sometimes, you may need to prioritize your well-being as well as your family’s well-being. When you’re rejuvenated and reenergized, you can reach out and show empathy towards others. When people are lonely, you can efficiently communicate with them live and, in a way, help make their lives easier.
What not to do:
- Don’t provide updates about the pandemic. Of course, in most of your posts and emails, you can’t help but mention the current pandemic, but just make sure that you don’t add to your audience’s anxiety by spreading incorrect information. Let the proper authorities give them the updates.
- Do not take advantage of the current crisis. This is not the time to boast or think about gaining something out of this unfortunate situation. These are times when you must show humility and strive to be able to serve your followers the best way that you can.
- Do not force them to spend too much. We are talking about your business, so naturally, you are still trying to earn, but do not do it by being insensitive to their feelings. This is especially true if you are in the luxury business. Perhaps you can reevaluate the dates of your promos and new releases.
- Never email your followers about your emergency plan unless they are affected by the COVID-19 pandemic. If you have been paying attention, you’ll know that almost all businesses are creating email lists about their plans during and after the crisis. Some companies do need to, but if your plan may impact only a few individuals, it’s better to send them direct emails as a way of respecting your audience.
- Do not give up. This is crucial, particularly if you are a company, a small business owner creating your social media. You might feel stressed, angry, or anxious about the circumstances or the people handling the present pandemic. Of course, you have the right to express your opinions appropriately, but you also need to make sure that your account does not become a page where people often see negativity. Do not give up on your business. Use social media to your advantage.