Now more than ever, people are becoming internet-addicted, especially since the social distancing and shelter-in-place protocols. The World Wide Web has undeniably become a vital part of everyone’s lives. It is used for a variety of reasons – business, leisure, news, and whatnot. For someone who wants to earn a living through the Internet, web presence is pretty significant.
What is web presence?
Web presence may be a business or a person that has built a name in the world wide web through social media, email, a blog, or a website. An online presence offers several opportunities to advertise yourself and your business, so an excellent web presence really does matter because it improves reputation and increases sales. Customers can find details about your company and can definitely do business with you online. But before anything, here are some questions to answer when building your website.
- Do you have an existing website? Is it updated?
- What about your social media posts and profiles? Are they informative and interesting enough?
- Do you have articles on your website that are unique and helpful?
- Does your site have reviews?
People go online to find information that they need, and if your website has what they are looking for, they will find it and stay on it. Even the smallest business can most certainly benefit from a great website. Be sure you have these elements in your site:
- Your business can be conveniently found on the World Wide Web.
- There are thousands of small and big companies online that will motivate you to do better.
- Your site must be accessible from anywhere in the world.
- Your products and services must be legit and of good quality for starters.
How can I build a robust web presence?
Without a good web presence, your business won’t catch the attention that it needs to prosper. Establishing an online presence is not a quick process. Here are a few components that you need to consider first.
Website. This is the biggest part of your web presence. It is a virtual business card for your company where people can see what you stand for, how you can help them, why they should patronize your products or services. It must be well-designed with a lot of quality content. Also, consider SEO.
Social Media Platforms. A great way to advertise for free would be to utilize platforms such as Facebook, LinkedIn, and Twitter. You can efficiently communicate with your customers here and will allow you to establish trust and among them. To widen your audience, you can also link your social media profiles to other social networks as well.
Blogs. These are powerful tools that you can use to reach out to your customers. Write blogs that are SEO-optimized with content that provides positive content about your business. Aside from the ones that you create, you can also link other equally good blogs to your site as well.
Forums. Forums are virtual groups that talk and discuss recent events, popular products and services, and others. Be in the know, especially about the COVID-19 pandemic and what people need during this time. Joining forums allows you to be updated on the present circumstances and helps you establish a new customer base.
How important is web presence during an outbreak?
While your business used to be complete with a display of your products or services in a cozy shop downtown, it won’t do much good during this outbreak, especially with the implementation of quarantine and shelter-in-place protocols. This is where the relevance of having a strong web presence comes into play. The presentation of your brick and mortar business needs to be converted into a website that depicts the purposes and values of your products or services. Create your web presence in a way that shows your customers that amidst this global crisis, your business can make a difference.