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LinkedIn is a platform founded in the last quarter of 2002 as a practical means for businesses, either family- or company-owned, to make their brand message and services known to more people. Though it began as a small project, the determination of the folks behind it allowed the website to become the ultimate networking space for professionals. In truth, their hard work has been significantly rewarded as it now has over 100 million active users and a market value of approximately 26 billion dollars.

Nevertheless, the success of the platform to attract companies and professionals, young and old, to maintain an account on the site does not lie on such facts. A growing number of individuals continue to use LinkedIn for:

Social Media Exposure

These days, you can no longer rely on old forms of advertising like prints, brochures, and flyers. If you aim to have one of the most successful businesses in the world, it is imperative to use the internet to get the word out about the brand. This way, you will have higher chances of getting noticed by your target market anywhere compared to hanging banners or sending product promoters on the streets. “Social media can do a lot of good if we’re smart enough to use it well,” Pamela B. Rutledge Ph.D., M.B.A. wrote.

When you start a campaign on LinkedIn, it is as if you have a PR agency of your own. You have to think of the content, photos, and videos that you’d like to share with the audience. After a few clicks on the website, it can spread your posts to users in an instant. The amount of exposure that the platform can provide is a third of the reasons why LinkedIn is among the most powerful advertising tools in the 21st century.

Possible Joint Ventures

The website is an impressive space to look for companies or executives you may want to do business with someday. Remember that LinkedIn’s popularity and integrity have soared high in the past years, to the extent that some of its users are members of the Fortune 500. At the same time, there are small- and medium-sized firms registered to it. With a broad range of individuals you can strike a partnership with, it is possible for you to meet key entrepreneurs in a short period.

The importance of finding business partners through LinkedIn is that they can recommend your brand to their customers and vice versa. Your profits will then grow as your connections grow.

Better Client Reach

Of course, if you can get companies with different numbers of employees on the site as associates, you are also entitled to turn them – and many others – into your clients. No one has seen an enterprise expand by merely sticking to their core resources. Whenever you need help from staffing agencies, suppliers, or marketers, you only have to look for those whose credentials match your requirements. Martin Graff Ph.D. enumerates the motivations  of using social media and one of which was, “To build and maintain relationships.”

How To Increase Your LinkedIn Account’s Credibility?

1. Build An Extensive Profile Description

Once you have registered and confirmed everything, LinkedIn lets you key in all your educational and occupational details that will appear on your profile. What is even more helpful about the website is that you get to place them in chronological order. For instance, when you mention the companies that you have previously worked for, you may arrange them from the latest to the oldest. You can also talk about the kind of job that you have done for each of them. This way, the folks who check your profile will notice your good points immediately.

2. Become Associated To Related Groups

LinkedIn has a lot of groups for diverse niches. When you type a keyword on their Search box, you will be able to find hundreds – if not thousands – of clusters where people with similar interests or profession often commune.  “Much of human behavior, thought, and emotion stems from our psychological need to belong,” Marianna Pogosyan Ph.D. says. Some of them are public, so it won’t be difficult to join them. Others, however, are private; that’s why you have to receive an invitation or contact their administrator first before entering the group. Nonetheless, there’s no limit to the number of groups that you can become a part of in LinkedIn.

3. Publish Posts Often

Post images, videos, links, and regular articles regularly not only on your personal or company profile but also to the groups you are associated with. It is not a necessity to make a unique one for each, especially if they almost the same with one another. It is merely essential to do it often so that your name will always appear on top of your connections’ feeds. That tends to help folks realize that you are active on the platform and that they are likely to get a reply from you when they send a message.

Final Thoughts

Marketing through LinkedIn can be a smart strategy for entrepreneurs, especially if your company can benefit from business-to-business (B2B) transactions exponentially. There are CEOs, directors, and other high-profile individuals using the platform even to this day, after all. Should you be able to strike a deal with any of them, then you may not have a problem with keeping your business afloat for a long time.

Good luck!

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