Over its seven years to date, over 370 businesses have entered the Challenge. In 2016, a record 81 businesses entered the Challenge, and 26 advanced to the Final Round. All of the seven previous winners of the Venture division are still active businesses, and they have raised more than $2,500,000 in funding. Two of the previous winners, Yoderm (2012) and HeavyConnect (2016), have been accepted into 500 Startups, a world-renowned Silicon Valley accelerator. Main Street winners who have gone on to launch successful businesses include Katie’s Cold Press in Watsonville, Luma Yoga in Santa Cruz, New Bohemian Beer in Santa Cruz, Open Ground Studios in Seaside, and the Carmel Honey Company in Carmel.
BothcoBothco Contact: Janna Ratzlaff
BOTH CO. IS A NONPROFIT ORGANIZATION DEDICATED TO SOLVING THIRST AND HUNGER USING AQUAPONICS METHODS.
Both Co. puts sustainability at the heart of everything we do. We believe in the connectivity of all things, and that what goes around comes around. Many industries today are behind the curve when it comes to consideration of the environment, public health, and local economies in the daily decisions they make.
We’re bucking that trend—in fact, as a company, we make our living using practices that are restorative upon our bodies, communities, and the world around us. We’ve arrived with a fun, delicious, and local solution—one that preserves salmon populations and coral reefs for generations to come, and offers the modern consumer an alternative to conventional produce or the hyped-up marketing gimmicks surrounding the organic food movement.
BOTH COMPANY USES SUNLIGHT, PASSION, AND GARBAGE TO RAISE FISH AND VEGETABLES.
An ages-old method of food production practiced by the Aztecs in Central Mexico to the rice farmers of China and Southeast Asia, aquaponics uses up to 90% less water and 1/3 of the energy as traditional soil-based forms of agriculture. Additionally, plants in aquaponics systems grow up to three times as fast as crops grown in soil.