Over its seven years to date, over 370 businesses have entered the Challenge.  In 2016, a record 81 businesses entered the Challenge, and 26 advanced to the Final Round.  All of the seven previous winners of the Venture division are still active businesses, and they have raised more than $2,500,000 in funding.  Two of the previous winners, Yoderm (2012) and HeavyConnect (2016), have been accepted into 500 Startups, a world-renowned Silicon Valley accelerator.  Main Street winners who have gone on to launch successful businesses include Katie’s Cold Press in Watsonville, Luma Yoga in Santa Cruz, New Bohemian Beer in Santa Cruz, Open Ground Studios in Seaside, and the Carmel Honey Company in Carmel.

Carmel Honey Company

Phone: (831) 687-8511 Website: http://carmelhoneycompany.com/

Greenwise Water and Landscapes

Address 98 Via Ventura ​Monterey CA 93940 Phone: 831-643-9911 Website: http://www.greenwise.industries/

Heavy Connect

Address 150 Main St., #130 Salinas CA 93901 Phone: (831)596-4782 Website: http://www.heavyconnect.com/

Larell One Step Denture

Phone: 831-659-9300 Website: http://larelldentures.com/

Luma Yoga

Address 1010 Center Street Santa Cruz CA 95060 Phone: 831-325-2620 Website: http://www.lumayoga.com

Mighty Rooster Coldbrew Coffee

Website: http://www.mightyrooster.com/

New Bohemia Brewing Company

Address 1030 41st avenue Santa Cruz CA 95062 Phone: 831-350-0253 Website: http://www.nubobrew.com

Open Ground Studios

Address 1230 Fremont Blvd Seaside CA 93955 Phone: 831-241-6919 Website: http://www.opengroundstudios.com/

Percy’s Pies

Address Marina CA 93933 Phone: 831-233-9216 Website: http://percyspies.com/


Address San Francisco CA Phone: 415-917-3067 Website: http://pumperpal.io/

Santa Cruz Core Fitness

Address 317 Potrero Street, Ste. C Santa Cruz CA 95060 Address 65 Hanger Way Watsonville Ca 95076 Phone: 831.425.9500Phone: 831.425.9500 Website: http://santacruzcore.com

Tablet Command

Phone: 877-998-2639 Website: http://tabletcommand.com/ Blog: http://blog.tabletcommand.com/

The Wine Experience

Address 381 Cannery Row Monterey CA 93940 Phone: 831-324-4974 Website: http://wineexperience.org/

Valent Power

Address 5617 Scotts Valley Dr. Scotts Valley CA 95066 Phone: (831) 471-7000 Website: http://www.valentpower.com/


Address 3012 Shattuck Ave Berkeley CA 94705 Phone: 408-596-3376 Website: https://yoderm.com/


Address Salinas CA Phone: 831-277-3125 Website: http://www.ziobrand.com/