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Effective Online Marketing For Small Companies – Part 2

Online marketing shouldn’t be challenging to do if you have strategies in place. This article is Part 2, and Part 1 was discussed last week. Take a look at the previous blog for more ideas.

And with that, we continue with this one.

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Partner Up With Social Media Influencers.

It is possible to acquire more followers without even posting new information. This is possible if you partner with social media influencers. Marketing through social media influencers is a very fast-growing way to gain new customers.

When most people think about social media influencers, they usually think about famous athletes and celebrities. However, forming a marketing relationship with an outstanding athlete or a celebrity may be too expensive for most small companies. Some social media influencers are not as famous but still have a lot of followers. If they are still too expensive, you could partner with social media influencers with fewer followers. Some of these will even post about your product in exchange for free goods.

Take Advantage of Automation Resources.

Running a small company takes a lot of time and effort. Running an online marketing campaign on social media will add to your long list of responsibilities. Generating content to post every day alone takes a lot of time and effort. You could hire someone to run your online marketing campaign, but most small companies might not have the budget for that. You could take advantage of automation tools to help you out. For example, there are automation tools that will allow you to schedule your posts. You can generate a week’s worth of content and then schedule them to be posted every day.

Laura JJ Dessauer Ed.D., L.M.H.C. suggests, “Create a newsletter or ezine. You’ll be able to stay in connection with your current clients and anyone who is interested in your services, making it easier to market your services and products in the future.”

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Inspire Users To Generate Content.

“Marketers and advertising agencies are coming to realize that they have been speaking to only the most superficial part of the mind, the conscious part. For many years now, marketers have known that the emotional impact of the message is what leads customers to act,” wrote psychologist and psychoanalyst Ken Eisold, Ph.D. Content generated by users is very influential. Eighty-eight percent of customers in the USA state that they trust a product recommendation if it comes from a friend. Ninety percent of customers in the USA state that product recommendations from other online users profoundly influence them. And eighty-one percent of customers state that they are willing to pay more for a product that has user reviews compared to a cheaper item that has no user reviews.

Use Ephemeral Content.

A standard post is not the same as a temporary post. Ephemeral content is posted that is displayed for a certain length of time like one day. SnapChat and Instagram are the most common social media sites where you can see ephemeral content. Both social media sites have a feature called story.

Posting ephemeral content is useful if you wish to post more than once each day. Followers hate it if their timelines are flooded by posts. If you post on the Instagram story, the timelines of your social media followers will not be spammed.

Stream Live Videos.

Instagram, YouTube, and Facebook allow you to stream live videos. Live videos are often better than videos that are not live. Live videos receive ten times more comments than videos that are not live. And the viewer time for live videos is three times longer than videos that are not live.

Source: flickr.com

Streaming a video live is a wonderful way to hold question and answer sessions, to show company events, and to distribute product demos. Chris Kutarna, Ph.D. explains, “External platforms for learning boast millions more users than any in-house training department ever could, and they can, therefore, mine better insights (via pattern-recognition) to create better learning pathways for learners. The amount of data (and cheap data storage) that we now have available to train computer algorithms, thanks to the billions of pictures and voice streams and digital transactions that we all generate each day, every day, of our lives.”

You have now a handful of online marketing ideas. Was it hard to grasp? Are these strategies challenging to perform? These ideas are very doable. You need to work on it.

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