After attending the 2014 New York Start-Up Conference Events, I realized that the entrepreneurs in this computer age are luckier than those who have started doing business decades ago. The reason is that practically everyone has access now to new and mostly free promotional tools that can reach people no matter where they may be across the globe. Say, you may post blogs on a website or upload images or videos on your social media channels. Alice Boyes, Ph.D. explains, “Sometimes we mentally attribute responding quickly to an opportunity as part of the reason we were successful. For instance, you see an email about an item that’s on sale and immediately buy that item, but actually it was on sale and available all week.”
Nevertheless, one technique that may always bring positive results is sending electronic mails to your current and potential customers. Here’s why you should be using e-mail for your business today.
- It’s Convenient
You get to connect with consumers and inform them about the latest happenings within the blog or company without getting out of the house or office. If you have to deal with other pressing matters, you may save the newsletter and send it later.
Professor of psychology at the University of Warwick Thomas T. Hills, Ph.D. wrote that we can improve email communication. He says, “If you have a long list of technical details, go over them in person if you can and then tell the person you’ll write a follow-up email with the list in it.” He adds, “Then when they get your email they’ll feel like you’re being thorough and be happy to see it.”
- It Isn’t Time-Consuming
When you create an e-mail, make sure that it contains no less than 300 words. Otherwise, the recipients may lose interest in going to the bottom of the page. You will then merely need to change the names of
the people who will receive it.
- It Spreads Fast
Most mailing servers allow the users to send an e-mail to multiple addresses. If you sign up on a more sophisticated website, they can even store all your subscribers’ details in the database so that they automatically go up when the content is ready.
- It Doesn’t Cost Much
Choosing a standard mailing system can be free of charge. However, opting for the paid ones is not that expensive either, especially if you consider the countless number of individuals that you may have to send various e-mails to every day.
- It’s Never Lost
The e-mailing systems serve as a backup to all of your e-mails. Even when you accidentally delete something from the Inbox, it will still be retrievable from the Trash folder. Jim Stone, Ph.D. says, “If we start from the bottom, we’ll likely be able to simply delete or archive most of the emails at the bottom without any painful decision-making. (Think of all those reminder emails whose deadlines are long past.) We’ll just delete and archive, delete and archive, and pull out that odd email we still need to do something about, and we’ll be two-thirds of the way up the inbox in no time.”
Need we say more regarding the benefits of using e-mail for your business?