Creative people never run out of ideas, but not all their ideas come to reality. Sometimes, these creative ideas inspire them to start a new business venture. It may sound easy for those who have been in the business for long, but not for startups.
Many businesses are not into the idea of educating their customers for fear of losing prospective buyers. They think that customers who get so much information would search other suppliers, and would eventually lose them. But actually, it’s the other way around if you believe that your product is what your customer is looking for.