Startup Counseling 101 – Don’t Start A Business Until You Read This

Perhaps you wanted to start a business because you see the lifestyle of a successful entrepreneur in social media. Or perhaps you knew many people who are making a good amount of money with their entrepreneurial skills. Or maybe you know someone living a luxurious life due to the companies they run. And because you want what these people have, you tell yourself that you can also make it because they made it.


Honestly, that is a good sign that you are looking at a different perspective. With that mentality, you can gain confidence and self-awareness. However, starting up a business doesn’t happen overnight. There are lots of things you need to consider to come up with a better business plan. You don’t just go, choose, and copy a business that you know nothing about. So here are the warning signs that you need to pay attention to because these things can determine that you might not be ready in business just yet.

Don’t Start A Business If You’re Broke.

All businesses require financial needs, and some successful companies spend almost all their wealth on creating one. If you do not have enough money, do not start a business. Any business requires a lot of time to mature and generate profit. Therefore, if you think you will get a lot of cash once you opened up a business, you are wrong. A business doesn’t generate instant financial stability. If you get lucky, your business might generate income after six months or a year. If there are obstacles and your business is taking the steps slowly, it might generate an income not after two to three years, depending on its situation in the market. Business owners do not make a profit until many years.


Don’t Start A Business That You Know Nothing About

You should not start a business when you don’t understand the industry. It does not mean that you will also do good because other people are good at doing something. To make money in every business industry, you have to understand what’s in it for you. If you don’t know the industry, don’t jump into it. But if it is something that you are more than willing to take the risk and learn, then that is the time you can convince yourself to engage. But if you don’t like or love what you are doing and you are only into business just because you saw someone making rounds of money over it, you will fail your business sand yourself. However, it would be great even to have a little idea of how that particular industry operates. Ask yourself if you can contribute something to that business you want to startup and learn something out from scratch.

Don’t Start A Business If You Are Weak.

Yes. Before starting up a business, you need to be mentally, physically, and emotionally tough. That way, you can endure pain and misery for a long period. You need to determine what are the prices you are willing to take to accomplish your desired success. Remember that almost all entrepreneurs experienced all sorts of physical, mental, and emotional pain, and not every one of them conquered it. Some of them struggled only to get a small portion of success. If you are open to taking that risk, then you can proceed to start a business. But if you think you couldn’t handle it, then better not start a business just yet. The learning curve of a business is steep, and it takes a few heartaches, frustrations, exhaustion before you can get a sense of what you are genuinely doing. There are many consequences in business that might put you in an unfortunate situation and can entirely damage your overall well-being.


Don’t Start A Business if You Want More Free Time.

Everyone discusses the good things in starting up a business, but nobody talks about its dark side. If you think that starting up a business can give you a lot of free time, you are kidding yourself. Your business can take so much of your time almost your entire life. So if you think that you can quit your job just because you opened one, you are making things complicated. A business can only guarantee your free time once it lasted for about a decade. The first few years of investing in it, you wouldn’t get anything. Running your own business is far more a nine-to-five job because it is on your mind 24/7. It can deprive you of sleep, make you care for yourself less, complicate your relationship with other people, etc. Starting up a business requires all your energy and time.


How To Stop Getting Stressed When Under Pressure (Startup Counseling)

Have you ever have that feeling that there is not enough time in a day to get things done? In terms of handling personal matters and going for a startup, you experienced a lot of pressure. When venturing out in a business, the problems do not just send in one task. There are always more and more things piling up nonstop. With this, even the smallest things become so overwhelming, especially if you need to comply and accomplish all of them simultaneously. That could lead to series of mental health problems such as stress, anxiety, and depression.

Stress is an inevitable thing, and when it gets to you, it can ruin even the greatest ideas you have for your startup business. Fortunately, there are things you can do to help yourself manage. Note that these tips helped a lot of people perform and function better. But it does not guarantee to work well with your physical, mental, and emotional needs. But for what it’s worth, you can still try and incorporate these to better manage your personal life and startup business.


Stop Being A Perfectionist And Value Progress Over Perfection

A lot of times, when you try to accomplish things, you always have that preference. You want to make everything perfect, and you want things to go along with the plan. But you can never make things right without making a mistake. Almost always, constantly wanting perfection is a bad thing as it potentially slows down your progress. Therefore, forget trying to make everything perfect. Because chances are, things are not going to be perfect anyway. You will only end up chasing something that is almost non-existent. Instead, work on ways to improve better what you already started. Note in mind that in business, the things you put in the marketplace need a constant tweak.

Whatever good and perfect product or project you put on paper does not always go along with the execution. You need to have that specific flexibility to pivot to create ideas, build a mindset, and manage business behaviors. Be okay with making mistakes so you can learn from them. You do not have to get things right all the time. As long as you are moving forward and creating something better one step at a time, you will be a little closer to your goals. Please value progress over perfection.


Write Down The Things You Need To Do In Your Day

When handling your startup business, you do not just go out there and do things according to your choices. You don’t just act on your will because you need to have a list of things to follow. Everything you do in your entire startup should flow according to the desired progress that benefits you and your business. It is not just about scheduling your day and gearing up and prioritizing your obligations. It is more like trying your best to accomplish what you already planned in the exact moment. It is pursuing the business career skills to get the outcome that you want.

Often, the problem with writing down the things you need to accomplish has something to do with distractions. You thought that some of the stuff listed in your daily goals is the priorities you need to take. But they usually end up as undesirable task that only takes so much of your time and energy. So when writing a to-do list, always ensure that those things can put up an outcome. You need to block out every single task that you have to do to avoid inserting nonsense agendas. Be mindful of protecting your time.


Focus On Your Strength And Do Things One At A Time

You often get stressed out because you spend a lot of time outside your capability zone. Meaning, your emotional and mental ability lose their potential because you keep engaging with pressure. To avoid getting stressed out, you have to understand that you are not born capable of everything. Therefore, instead of constantly thinking about your weaknesses, focus on your strength. Find a way to use your ability to help you accomplish tasks.

The problem with starting up a business is that you can never do everything. Therefore, you need to delegate the smaller task. It will not only save your time but will also help you understand the significance of teamwork. You need to realize that your weaknesses can be other individuals’ strengths. When you delegate and outsource the work to those people with potential, you will free up a lot of time, emotional space, and mental bandwidth. From there, you can focus on valuable activities that are more income-generating. Remember not to do everything yourself because that is the thing that can hold you back from moving to the next level.


Schema Therapy

Running a business, especially a startup, can be overwhelming. Considering the limited resources, the founder would need to act on different roles at the same time. The amount of work and the responsibilities can end being messy. The inability to manage it well can eventually lead to major problems. At times, it can even end up affecting mental health.

If you find yourself in such a place, you might be interested in getting to know more about schema therapy. This article will guide you through and show you how schema therapy can help you.


Schema Therapy

Schemas primarily functions to make sense out of often overwhelming sets of information. It is a tedious task to interpret the vast amount of information in our surroundings. Schema therapy are useful because they help us take in information and make it more digestible. It pertain to patterns of thought or behavior that categorize information and the relationships between them. Most of these are formed in early childhood.

Psychologists like Jean Piaget and Frederic Bartlett popularized the use of Schema. Bartlett theorized that people understand the world through a network of abstract mental frameworks. Jean Piaget, however, more formally introduced the term Schema therapy. Included as one of the key concepts in his theory on cognitive development, he suggested that children go through intellectual growth stages.

Much of this growth is attributed to the increasing complexity of schemas formed by children. In Piaget’s use of the term such that there is duality. Schema therapy is used as a term for both a category of knowledge and knowledge acquisition through forming mental frameworks.

Schema formation is an adaptive behavior. With new experiences and the presentation of new information comes new ones and replacing old schemas. Sometimes schemas can work to our advantage, and sometimes they can exacerbate existing misconceptions and notions about the world.

Stereotypes are a form of maladaptive schemas. Schemas can sometimes add to stereotypical thinking. Deeply established mental frameworks within individuals may pose difficulty in retaining new information and unlearning unhealthy thoughts and behaviors.

Schema therapy is a type of psychotherapy that can counter the formation of unhealthy ways of thinking. It can provide patients with guidance when creating new schemas or untangling harmful schemas from traumatic experiences.

Schema Therapy FAQs

What is schema therapy used for?
Schema therapy is most commonly used to help people with borderline personality disorder, narcissistic personality disorder, and paranoid personality disorder. This evidence-based psychotherapy helps individuals become more aware of their unmet emotional needs to help deal with their mental health problems. This technique is also useful for people with anxiety, chronic depression, and substance abuse issues.

What are the 18 schemas?
Jeffrey Young, a psychologist and leading researcher on the study of schemas, defined eighteen common negative schemas that individuals may develop in their early life or childhood. These schemas are as follows:

  1. Mistrust
  2. Abandonment
  3. Emotional deprivation
  4. Shame
  5. Dependence
  6. Social isolation
  7. Undeveloped self
  8. Vulnerability to harm
  9. Entitlement
  10. Failure
  11. Lack of self-control
  12. Self-sacrifice
  13. Subjugation
  14. Pessimism
  15. Approval-seeking/recognition-seeking
  16. Punitive
  17. Emotional inhibition
  18. Hypercritical

These schemas are beliefs that may affect how a person feels or sees themselves.

What is the schema mode?
Schema mode combines your active schemas and coping styles, which may either be helpful or unhelpful to you. These modes are useful in grouping your schemas into a single state of mind instead of individual traits. They are divided into four categories, namely:

  • Child modes – childlike feelings and behaviors
  • Dysfunctional coping modes – used to help with emotional distress that ends up reinforcing the schema.
  • Dysfunctional parent modes – made up of critical and harsh parental voices
  • Healthy adult modes – the healthy, functional self that helps deal with the effects of other modes and setting limits

What are schemas in CBT?
Schemas are maladaptive patterns that you may develop when your childhood needs are unmet. Cognitive therapists believe that these core beliefs are central to the maintenance and reinforcement of long-term psychiatric problems. Therapists work with their clients to weaken these schemas and develop more helpful and new schemas.


Does schema therapy change schemas and symptoms?
There is some evidence showing that schema therapy helps improve symptoms of borderline personality disorder. But more research and work are needed to support use for other mental health disorders. Patient preference and clinical expertise also affect when to use this technique.

What are the four types of schema?
Schemas are continuously developed and formed as we age, and the four types of schemas that people may have include:

  1. Person schema – focuses on information about specific individuals.
  2. Social schema – focuses on general information about how individuals should behave in specific social situations.
  3. Self-schema – focuses on oneself, which includes the idea about your current self and your idealized or future self.
  4. Event schema – focuses on how you should behave in certain events, including how to act, what to do, and what to say.

What is Schema Therapy for Borderline Personality?
Schema therapy for borderline personality aims to reorganize the inner structure – cognitive-behavioral, attachment, psychodynamic, and emotions – of people with this personality disorder. During the therapy sessions, the clinical expert and patient will work using the four core mechanisms, which are the following:

  1. Limited parenting
  2. Experiential imagery and dialogue work
  3. Cognitive reconstruction and education
  4. Behavioral pattern-breaking

These mechanisms will be used as the patient and clinical expert passes through three phases of treatment: bonding and regulating emotions, changing schema mode, and developing autonomy.

Is schema therapy evidence-based?
Yes. The schema therapy, developed by Jeffrey Young in 1994, is an evidence-based psychotherapy that incorporates a variety of aspects from other treatments like behavioral, cognitive, and psychodynamic therapies. This technique has also been useful as a treatment for borderline personality disorder when used in randomized controlled trials.

What are schema and examples?
Schema is a mental structure that helps an individual organize and interpret the vast amount of information we encounter from our environment and everyday lives. It can either be helpful or unhelpful in learning new things as individuals focus on their pre-existing schemas.

An example is our schema of a dog, which is an animal with fur and four legs. So, for a kid with that mental structure, animals with these characteristics are dogs, unless they learn the new names and eventually build up a new schema for each new animal.

What is a schema in Piaget’s theory?
In Piaget’s theory, a schema is both the knowledge acquired and the process of getting that new information. People are continually learning and taking in new things from their environment, so new schemas are formed continuously, and old schemas are modified or changed.

Can schemas change?
Yes. Schemas can change by undergoing accommodation and assimilation. Assimilation happens by adding new information to an old schema. On the other hand, accommodation occurs by changing pre-existing schemas or forming a new schema when you experience or learn new things.

Although schemas can change, it can become challenging to do so as you grow older, even if you are presented with pieces of evidence that contradict your old schema.

What are relationship schemas?
Relationship schemas are mental structures that we often start to form as we grow up. These are based on the relationships of people around us, like how our parents interact. Each defines whether we avoid relationships for fear of their dangers or continuously repeat bad relationship decisions like abusive relationships and marriages.

More than beliefs and ideas, schemas are pervasive patterns of thinking and behavior. It is essential to create healthy schemas because they are deeply ingrained thoughts related to our sense of self and worldview. When people’s emotional needs are unmet in childhood, maladaptive schemas form. These harmful schemas can affect a person throughout their life. These can also be a factor in problematic coping strategies and behaviors if left unchecked.


Schema Therapy

When stressful events in the present mimic traumatic events from the past, it may result in harmful coping mechanisms in response to present stressors. People with borderline personality disorder often have symptoms caused by painful childhood experiences. The formation of maladaptive schemas from early childhood may contribute to the development of the disorder. It can also affect the severity of how symptoms manifest.

Schema therapy can provide an avenue for those with a borderline personality disorder. It allows them to control their symptoms as negative schemas trigger most of them in the first place. Schema therapy is a way to guide people to break free from harmful patterns of thinking. SFT helps to untangle these complex mental structures that bring about negative misconceptions of the self or others.

Schema therapy type is an integrative type of treatment that draws elements from cognitive behavioral therapy, attachment theory, etc. Going to therapy may be difficult for people who live in places where lockdown is strict or when you live with immunocompromised people.

Luckily, there are startups dedicated to mental health which can guide you in your mental health journey. It is possible to untangle complicated misconceptions and thoughts to improve your quality of life through therapy ultimately.

The Winning Mental Health Startups In 2020

The health sector nowadays has stepped up big time to break the stigma on mental health. Intertwining science, technology, and medicine, more and more digital mental health startups rose in this arena. Read on to engage with their products and services, depending on your needs. 

Clarigent Health

Some professionals find it challenging to diagnose and treat mental illnesses virtually since it can be challenging to diagnose through telemedicine. Unless they’re taking tests or doing in-depth interviews, it’s difficult to note if they’re undergoing anxiety disorders, major depression, or cognitive problems. 

With Clarigent Health, a US-American Company, accomplishing this task is more manageable than ever. They developed a platform with the foundation of AI and machine learning (ML), which will help detect mental health conditions in its first stages. Basically, it’s a clinical decision support tool. Its goal is to provide the health care professionals with insights regarding suicide ideation and other connected mental health conditions. 



Yes, there are a lot of mental health apps available in the market already. However, what’s lacking with their innovations is the option of personalizing and tailor fitting it with their needs. With Meditopia, you get to do this unique feature. 

Meditopia is a Turkish startup that aims to address mental health problems through a meditation app. It includes instructions for deep breathing, relaxation, and other techniques to combat stress and anxiety. It achieves this by offering personalized meditation sessions. It also banks on the concept of using art to lower stress levels. 

They offer unique bedtime stories that will revolve around mental health illness, stress, and more. They also post various music choices that will help reduce anxiety levels and cope with daily stress. It’s also a way to relax and look for ways to sleep properly. You may even create your playlist so you won’t have to go over it manually every day. 


This startup cause is something that has never been done before. Panion was founded in Malmo, Sweden, in 2018. As of October 2020, it now has 150,000 downloads, 110,000 registered, 4,000 gatherings, and more than 40,000 initiated chats. So what does it do?

It is a search engine that guides you into looking for like-minded people that are near you. Its algorithm relies on searchable and taggable values such as values, experiences, gender, interests, and more. It came up with a matchmaking system that will connect individuals based on similar and overlapping keywords and their primary location. Once you set your preferred basis, you may join live “gatherings” in your area to be able to connect with these people. 


Keep in mind that this does not work like a dating app. Instead, it banks on the idea of looking for a common group of friends that you can hang out with so that you get to address the problem of isolation. It is a way to improve mental well-being. 


Mental health does not only revolve around the brain or emotions. Nutrition and exercise also impact this area. Therefore, if you’re experiencing an imbalance on these two, it will be most likely that it would take a toll on your mental health. Lifesum aims to be your partner of choice in the physical aspect. 

This Swedish health tech startup offers exercises, tracks calorie intake, and provides nutritional information. Once they crunch all of these data, they develop a personalized plan to address your health problems. They help you come up with better food choices and improve your exercising habits. Aside from this, they also provide some reads on the importance of physical health to the mental aspect. 

Sentio Solutions

Individuals suffering from depression, anxiety, bipolar disorders, or more require continuous monitoring and handling of support tools to ensure that they do not get overwhelmed by their own emotions. Simultaneously, this is also essential as it tracks the changes in emotional patterns and habits every day. 

With this in mind, Sentio Solutions, a USA-based company, came up with Feel. It is an emotion-sensing wristband which has an installed app that offers real-time monitoring of the emotional and mental aspect. It also comes up with personalized and tailored interventions for its users. 

Keep in mind that this is not just any ordinary app. It bases its approach on the different evidence-based behavioral techniques such as Positive Psychology, Mindfulness, and Cognitive Behavioral Therapy. It also integrates the startup’s proprietary emotion recognition technology.



Mood track is essential for those with bipolar disorders and depression. They provide awareness to the individuals and use all of the information for a steadier and more effective recovery process. 

With this in mind, Moodpath, a German startup, came up with their own mental health companion. This app asks daily questions to its users to evaluate their overall well-being. It also has an algorithm where it will be able to screen them and check whether they have depression symptoms. 

After all of these steps, the app generates electronic documents that will serve as the monitoring sheet. Your therapist can use the results here in consultations. 

Smashing the taboo of mental health is complicated and challenging. But with the success stories of all these mental health startups, we can say nothing is impossible. We have to take it one step at a time. 


How Can You Balance Your Startup And Family?

Having a startup is something to be proud of. You have created an income-generated company out of a mere idea; more people manage to get out of their jobless phase. Your products and services are a welcome change in your industry, too. Thanks to you, the consumers have access to a broader range of options—an impossible feat when enterprises and corporations still monopolized the market.

Despite that, the level of dedication that a startup requires from a person is typically easier to fulfill for an unattached individual than someone with a family. After all, when you have a budding business, the investors come once it becomes established. You must pool all your resources before that to bring your ideas to reality. Some startup entrepreneurs are known to sleep in their parents’ basements or only eat once a day since they no longer have money for rent or food. If that happens to a young couple with babies, it will undoubtedly be not so ideal.

So, it makes everyone think, “How can you balance your startup and your family life?”


Create A Fail-Safe Plan

The first thing on your list must be to create a fail-safe plan. I get that being a startup owner requires plenty of guts and willpower. Still, you cannot dive into their entrepreneurial industry without thinking of how you can minimize your losses. 

The key is to stick with the reality that you have a 50:50 chance of becoming a business wonder. It can fail, and there is nothing you can do about it. However, the failure should not hurt you much if you cushion the blow before it happens. 

Avoid Leaving Your Day Job

A significant part of that fail-safe plan is to avoid leaving your day job. Doing the opposite to follow your dreams seems like the wisest decision when you feel incredibly determined to have a startup, yes. Still, you can guarantee that there will always be money to spend in your bank account when you work for another person or company.


It is challenging to juggle two jobs, especially if they call for two different skillsets. I know it does not feel invigorating to keep on doing something that you no longer love. That’s why you want to open a startup in the first place—to make sure that you are only doing what makes you happy. But you must think of handing in your resignation letter once your business is already generating profits.  

Secure Your Family’s Budget Before Anything Else

Considering you want to be known as a wise entrepreneur, you should know that every dollar counts and should not all drop into your startup’s funding. It appears to be a smart idea to get everything moving, but it matters to think of your family. The business plans can wait, but not their financial needs.

Thus, even before your salary comes, you must secure your home budget. Say, one half of it goes to the family, while the other half goes to the startup. It may even become 1:4 in favor of the business, assuming your spouse contributes to the expenses. When you prioritize your family’s needs, your children will never resent you and your startup once they grow up.


Consider Saving More Money Before Working On Your Startup

Ask yourself, “Must I open a startup business now? Can’t it wait?”

If there is no urgent reason to become an entrepreneur, you can consider saving more money before getting started with your plans. That will give you time to prepare your finances and avoid taking out loans. 

If you can no longer wait, though, you should let your family—especially your spouse—about it. Explain your reasons to them and make sure that everyone is on the same page. This way, they will not accuse you of making decisions behind their back.


Spend Holidays With Your Family

When your startup is already in motion, your schedule may always be tight. You get up early and leave the office late; sometimes, you may even end up sleeping on your desk due to exhaustion.

That should be understandable for your loved ones, but there are unique occasions that you should never miss. E.g., birthdays, graduations, weddings, and other holidays. In those days, you must pause everything and return home to be with your family. Doing so will help them realize that they are still on top of your priority list.


Final Thoughts

It may never be easy to balance your startup and family life. Both require you to stay ahead of your game to avoid failing in either. If it does not happen, you may need to choose between the two. That is a task that always ends in heartaches and financial losses.

To guarantee that neither will suffer, you should remind yourself of the tips mentioned above. Good luck!




Ways Your Startup Can Use Social Media During COVID Times




We live in an extremely perplexing ‘new normal’ as this coronavirus crisis spreads throughout the world. From managing the transformations to physical distancing, children learning from home, dealing with abandoned projects, canceled travels, working at home, ad taking proper precautionary measures every time we leave the house, everyone is trying to get accustomed to the changes.


Social media listeners and viewers are feeling susceptible and sympathetic as well. As a business, we must be meticulous in sending messages that do not cause misinterpretation. If you are having trouble engaging your social media followers and keeping them safe and informed, read on, and learn about a few do’s and don’ts for social media during COVID times.


What to do:


  • Prioritize your audience. Take advantage of the time to establish trust and reach out to more clients. Provide useful resources, promos, free products, or even an ear to listen to them if they wish to vent out their concerns. Be updated. If someone is seeking help, be sure that you are equipped with simple tips that you can share with them.


  • Keep in touch with your team. Being part of a team means that you have a manager, staff, and other members that you need to take care of. Ensure that all your team members are on the same page on the techniques that you will assume.


  • Assure them that you are there. Reply to the messages of your audience. People who are in self-isolation would be grateful to hear a live voice that they can talk to about relevant and even irrelevant matters.


  • Take note of your high-ranking articles and repost them. Don’t throw your old posts to the archive. Reuse them once, so you don’t need to be too anxious about writing new content. It is one of the best practices to use articles more than once, so it should be nothing to worry about. Also, it’s practical to double-check your scheduled postings, unscheduled posts that you think are not supposed to be posted during this time, and just save them for when they can be reused at the right time.


  • Take a break. Rest when you can from social media. Sometimes, you may need to prioritize your well-being as well as your family’s well-being. When you’re rejuvenated and reenergized, you can reach out and show empathy towards others. When people are lonely, you can efficiently communicate with them live and, in a way, help make their lives easier.


What not to do:

  • Don’t provide updates about the pandemic. Of course, in most of your posts and emails, you can’t help but mention the current pandemic, but just make sure that you don’t add to your audience’s anxiety by spreading incorrect information. Let the proper authorities give them the updates.


  • Do not take advantage of the current crisis. This is not the time to boast or think about gaining something out of this unfortunate situation. These are times when you must show humility and strive to be able to serve your followers the best way that you can.


  • Do not force them to spend too much. We are talking about your business, so naturally, you are still trying to earn, but do not do it by being insensitive to their feelings. This is especially true if you are in the luxury business. Perhaps you can reevaluate the dates of your promos and new releases.


  • Never email your followers about your emergency plan unless they are affected by the COVID-19 pandemic. If you have been paying attention, you’ll know that almost all businesses are creating email lists about their plans during and after the crisis. Some companies do need to, but if your plan may impact only a few individuals, it’s better to send them direct emails as a way of respecting your audience.


  • Do not give up. This is crucial, particularly if you are a company, a small business owner creating your social media. You might feel stressed, angry, or anxious about the circumstances or the people handling the present pandemic. Of course, you have the right to express your opinions appropriately, but you also need to make sure that your account does not become a page where people often see negativity. Do not give up on your business. Use social media to your advantage.





Building A Successful Web Presence In The Midst Of An Outbreak



Now more than ever, people are becoming internet-addicted, especially since the social distancing and shelter-in-place protocols. The World Wide Web has undeniably become a vital part of everyone’s lives. It is used for a variety of reasons – business, leisure, news, and whatnot. For someone who wants to earn a living through the Internet, web presence is pretty significant.

What is web presence?

Web presence may be a business or a person that has built a name in the world wide web through social media, email, a blog, or a website. An online presence offers several opportunities to advertise yourself and your business, so an excellent web presence really does matter because it improves reputation and increases sales. Customers can find details about your company and can definitely do business with you online. But before anything, here are some questions to answer when building your website.

  • Do you have an existing website? Is it updated?
  • What about your social media posts and profiles? Are they informative and interesting enough?
  • Do you have articles on your website that are unique and helpful?
  • Does your site have reviews?

People go online to find information that they need, and if your website has what they are looking for, they will find it and stay on it. Even the smallest business can most certainly benefit from a great website. Be sure you have these elements in your site:


  • Your business can be conveniently found on the World Wide Web.
  • There are thousands of small and big companies online that will motivate you to do better.
  • Your site must be accessible from anywhere in the world.
  • Your products and services must be legit and of good quality for starters.

How can I build a robust web presence?

Without a good web presence, your business won’t catch the attention that it needs to prosper. Establishing an online presence is not a quick process. Here are a few components that you need to consider first.

Website. This is the biggest part of your web presence. It is a virtual business card for your company where people can see what you stand for, how you can help them, why they should patronize your products or services. It must be well-designed with a lot of quality content. Also, consider SEO.

Social Media Platforms. A great way to advertise for free would be to utilize platforms such as Facebook, LinkedIn, and Twitter. You can efficiently communicate with your customers here and will allow you to establish trust and among them. To widen your audience, you can also link your social media profiles to other social networks as well.

Blogs. These are powerful tools that you can use to reach out to your customers. Write blogs that are SEO-optimized with content that provides positive content about your business. Aside from the ones that you create, you can also link other equally good blogs to your site as well.


Forums. Forums are virtual groups that talk and discuss recent events, popular products and services, and others. Be in the know, especially about the COVID-19 pandemic and what people need during this time. Joining forums allows you to be updated on the present circumstances and helps you establish a new customer base.

How important is web presence during an outbreak?

While your business used to be complete with a display of your products or services in a cozy shop downtown, it won’t do much good during this outbreak, especially with the implementation of quarantine and shelter-in-place protocols. This is where the relevance of having a strong web presence comes into play. The presentation of your brick and mortar business needs to be converted into a website that depicts the purposes and values of your products or services. Create your web presence in a way that shows your customers that amidst this global crisis, your business can make a difference.





Effective Online Marketing For Small Companies – Part 2

Online marketing shouldn’t be challenging to do if you have strategies in place. This article is Part 2, and Part 1 was discussed last week. Take a look at the previous blog for more ideas.

And with that, we continue with this one.


Partner Up With Social Media Influencers.

It is possible to acquire more followers without even posting new information. This is possible if you partner with social media influencers. Marketing through social media influencers is a very fast-growing way to gain new customers.

When most people think about social media influencers, they usually think about famous athletes and celebrities. However, forming a marketing relationship with an outstanding athlete or a celebrity may be too expensive for most small companies. Some social media influencers are not as famous but still have a lot of followers. If they are still too expensive, you could partner with social media influencers with fewer followers. Some of these will even post about your product in exchange for free goods.

Take Advantage of Automation Resources.

Running a small company takes a lot of time and effort. Running an online marketing campaign on social media will add to your long list of responsibilities. Generating content to post every day alone takes a lot of time and effort. You could hire someone to run your online marketing campaign, but most small companies might not have the budget for that. You could take advantage of automation tools to help you out. For example, there are automation tools that will allow you to schedule your posts. You can generate a week’s worth of content and then schedule them to be posted every day.

Laura JJ Dessauer Ed.D., L.M.H.C. suggests, “Create a newsletter or ezine. You’ll be able to stay in connection with your current clients and anyone who is interested in your services, making it easier to market your services and products in the future.”


Inspire Users To Generate Content.

“Marketers and advertising agencies are coming to realize that they have been speaking to only the most superficial part of the mind, the conscious part. For many years now, marketers have known that the emotional impact of the message is what leads customers to act,” wrote psychologist and psychoanalyst Ken Eisold, Ph.D. Content generated by users is very influential. Eighty-eight percent of customers in the USA state that they trust a product recommendation if it comes from a friend. Ninety percent of customers in the USA state that product recommendations from other online users profoundly influence them. And eighty-one percent of customers state that they are willing to pay more for a product that has user reviews compared to a cheaper item that has no user reviews.

Use Ephemeral Content.

A standard post is not the same as a temporary post. Ephemeral content is posted that is displayed for a certain length of time like one day. SnapChat and Instagram are the most common social media sites where you can see ephemeral content. Both social media sites have a feature called story.

Posting ephemeral content is useful if you wish to post more than once each day. Followers hate it if their timelines are flooded by posts. If you post on the Instagram story, the timelines of your social media followers will not be spammed.

Stream Live Videos.

Instagram, YouTube, and Facebook allow you to stream live videos. Live videos are often better than videos that are not live. Live videos receive ten times more comments than videos that are not live. And the viewer time for live videos is three times longer than videos that are not live.


Streaming a video live is a wonderful way to hold question and answer sessions, to show company events, and to distribute product demos. Chris Kutarna, Ph.D. explains, “External platforms for learning boast millions more users than any in-house training department ever could, and they can, therefore, mine better insights (via pattern-recognition) to create better learning pathways for learners. The amount of data (and cheap data storage) that we now have available to train computer algorithms, thanks to the billions of pictures and voice streams and digital transactions that we all generate each day, every day, of our lives.”

You have now a handful of online marketing ideas. Was it hard to grasp? Are these strategies challenging to perform? These ideas are very doable. You need to work on it.

Effective Online Marketing For Small Companies – Part 1

Online marketing on social media has become a necessity for small companies these days. Several small companies have the mistaken belief that social media is not necessary for them. They believe that it is sufficient for their small company that their customers know about them and know how to contact them.


It is good that they already have a steady customer base. However, online marketing on social media allows a small company to earn more from their current customers. And social media can help them gain new customers. “Consumers also tell us how their decision-making comes about. When we ask how they make purchase decisions, consumers talk about their mental processes; describing how they investigate and weigh product features, consider such factors as how the benefits of one brand stacks up against the competition and which is the best value for their money,” Peter Noel Murray, Ph.D. explains.” Therefore, not having an effective strategy for online marketing on social media can be bad for small companies. Below are some strategies and tips for effective online marketing on social media.

Create Accounts On Several Social Media Sites

Many small companies already have a Facebook account. It is suitable for a company to have a Facebook account. But it is only a step in the proper direction. Small companies should not just stop at Facebook for their social media presence. You will need to create accounts on several social media sites.

Facebook is indeed the most commonly used social media site by small companies. Eighty-six percent of small companies have a Facebook account. But other social media sites are also used by small companies. Forty-eight percent of small companies use Instagram. Forty-six percent use YouTube. Forty-four percent use Twitter. Thirty-one percent use LinkedIn. And twenty-five percent use SnapChat. LinkedIn will be beneficial for small companies that are engaged in B2B. And SnapChat is ideal for small companies whose target market is the Generation Z niche.

Determine The Online Marketing Objectives Of Your Company

Do not just post content haphazardly or randomly. You need to determine what your online marketing objectives will be. The online marketing goal of seventy percent of small companies is to generate leads. For fifty-three percent of small companies, the goal is to build awareness of their brand. And for fifty percent of small companies, the goal is to engage their customers. You can also have other marketing objectives other than these three. Your goal could be to use social media to supply improved customer service. Or your goal could be to enhance the direct sales of your product.

Utpal Dholakia, Ph.D., author of The Science Behind Behavior blog and is a professor of marketing at Rice University in Houston, Texas, found out that “…many marketers have moved away from maintaining proprietary online communities to social media that require less commitment such as Facebook and Instagram.” He suggests, “Simply give them an opportunity to join an affiliation group of their choice on your site or store and to express their admiration for groups they already admire and love, nothing more. The positive feelings will transfer to the company’s brands and produce more engaged and profitable customers.”

Post Relevant Information Every Single Day

Once you have created accounts on several social media sites, you have to ensure that those accounts do not become inactive. If a potential customer comes across one of your social media accounts and sees that the latest post is more than a month old, they are very unlikely to follow your account. You also need to consider the customers who are currently following your accounts. They usually will not visit your accounts to see what is new with your company. You need to post new information that will show up on their timelines and homepages.


Only fifty-two percent of small companies post new information every day. You will have an advantage over your competition if they do not post every day while you do.

Encourage Customers To Follow Your Accounts

Your social media accounts need to acquire many followers. The more followers your accounts have, the more successful your online marketing on social media will be. Without any followers, nobody will be able to see the information that you post. You can turn these followers into buying customers. Fifty-seven and a half percent of customers are more likely to buy from companies whose social media accounts they follow.


You could encourage customers to follow your accounts by running a contest. Or you could regularly post discounts or sales promos. But be careful that you do not post too many promos. Forty-six percent of customers report that they will unfollow companies who post too many promos. Gad Saad, Ph.D., author of The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series) explains, “To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.  And the process of understanding our consummatory nature involves all of the functional areas that psychologists typically are interested in including perception. learning, memory, persuasion, motivation, affect, attitude formation, decision making, personality, and culture.”

Next week, more strategies will be discussed.